January 4, 2007

Back to the Mac!

Adobe has announced that they are returning the development of their Production Studio video applications (After Effects, Premiere Pro, etc.) to the Mac platform. Apparently, they will be demoing these apps at Macworld next week. Finally! I can't wait to get my hands back on After Effects on my Mac. Plus it means we'll see Encore for the first time on the Mac as well.

Full press release here.

12 comments:

D-Art said...

Cool.

I Don't Have a Mac, but i Will.

Michal Janowski said...

"I can't wait to get my hands back on After Effects on my Mac."

Well, go to the Adobe website and download the demo of the latest version now! After Effects was never dropped for the Mac. It's Adobe Premiere that was, a while after Apple released Final Cut Pro.

Mordy Golding said...

I should have clarified. I own the Production Suite, which contains all of Adobe's video components. And that package is Windows only. So alas, until now, I've been using After Effects on Windows.

Michal Janowski said...

This is good news for intel-mac owners, bad news for all people who invested in G5 systems (Premiere and Soundbooth are intel-only). Do you remember all those keynotes and ads about the G5 being "the fastest PC in the world"? :-)

Owners of expensive quad-G5's will probably stick to Final Cut studio. Or perhaps all those liquid-cooled, multi-thousand $ workstations will just gather dust in their studios, being replaced by new Intel macs.

I hope this will not become a trend. As a freelancer I can't afford to change my workstation every year. I'm worried that in 1-2 years time my G5 will be only a piece of aluminium junk :-) Life is brutal...

Mordy Golding said...

I hear you Michal... ponying up the cash for new hardware and software isn't fun...

But also think of it from a different perspective. Years ago one couldn't afford to purchase a Quantel and work as a freelancer. Times have certainly changed.

Michal Janowski said...

Good point Mordy, you are right. And even a year ago, who could ever imagine that Shake will be sold for 500 $ :-)

Anonymous said...

Once again it's the battle of the Titans. I applaud Adobe for re-entering the video post production battle on the Mac side; they'll have a ways to go to unseat Avid and Apple, but with Flash integration on their side they do have an powerful secret weapon.

Erik said...

Woohoo. About time, I've always preferred Premiere to Final Cut Pro. And it relieves my anxieties that they'll drop other products for the Mac (*cough* Photoshop) if Apple decides on a competing product.

Michal Janowski said...

Erik,

The reason why Adobe dropped Premiere for the Mac was not just because Apple released Final Cut Pro. It was because Final Cut Pro kicked Premiere's butt big time. Believe it or not, professional video and film is an Avid/FCP world. I doubt there is a serious post-production house that has a Premiere-based workflow.

(For the same reason they didn't drop After Effects for Mac, because AE eats Apple's Motion for breakfast)

Good news is that Adobe changed their attitude. Instead of showing Mac users their back, they [hopefully] will try to release a competing product.

Anonymous said...

The absence of Audition in the Premium suite for both Win and Mac is appalling. As nice as Soundbooth seems in concept, it has no place outside the standard suite.

Evelyn said...

This is why I really like using Macbook. Their application is fantastic. I hope that Apple will always improve their ability in providing the best PC with the latest technology.

Katie said...

Fortunately, I have had Production Studio video applications on my Mac. I satisfy with having it. I don't regret having it.