Now here's a movie that I can't wait to see...
I was always in love with Helvetica. I use it for all of my identity for Design Responsibly, and over the years, it's been the font that I've always held in the highest of regard. When I started life as a typographer, I remember that other folks who I worked with avoided it like the plague -- but I guess something clicked in me with Helvetica that has stood with me all these years. When I worked at a design firm called Group 33, I instituted a tagline that I thought helped define us "We're not afraid to use Helvetica".
In truth, in a world of $10 font explosion CDs, downloadable fonts from all over the internet, and from all over the world -- it's comforting to know that Helvetica is still a font that continues to define typography and design in so many ways.