August 11, 2006

Helvetica goes Hollywood!

Now here's a movie that I can't wait to see...

Helvetica.

I was always in love with Helvetica. I use it for all of my identity for Design Responsibly, and over the years, it's been the font that I've always held in the highest of regard. When I started life as a typographer, I remember that other folks who I worked with avoided it like the plague -- but I guess something clicked in me with Helvetica that has stood with me all these years. When I worked at a design firm called Group 33, I instituted a tagline that I thought helped define us "We're not afraid to use Helvetica".

In truth, in a world of $10 font explosion CDs, downloadable fonts from all over the internet, and from all over the world -- it's comforting to know that Helvetica is still a font that continues to define typography and design in so many ways.

(via)

3 comments:

Lupe said...

Its glad to hear I am not the only one with a font fetish. Mine are Impact for use on print and Georgia for the web.

Newmango said...

My favortie Sans is now Fruticer, but I've always had a warm place for Helvetica. Back when I co-ran an art studio catering to ad agencies, when faced with designing something for a new art director, our motto was, "When in doubt, use Helvetica." It was rarely the wrong choice.

One of the local typesetting houses (remember those?) had a poster -

I pledge allegiance to Helvetica
Of the Typeface Corporation of America
And to the aesthetic for which it stands
One font
Sans serif
With sizes and weights for all

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